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Your Privacy

When you visit our web site, cookies and similar tracking technologies are used to provide you with the best experience of our website. These technologies, that we will refer to collectively as “cookies” in this notice, might relate to and collect information about you, your preferences, or your device. Such information does not usually directly identify you, but it will contribute to you getting a more personalised online experience of this site, which qualifies cookies, insofar as they are used to identify users, as personal data and are therefore subject to the GDPR.

Cookie Information Notice –

1. General

This document describes how Black by Blue, company registration number 559036-0128, Koriandergatan 46, 261 61 Landskrona, Sweden processes your personal data when you visit our website.

2. What personal data we process and why
Data collected with the use of “cookies” is processed to provide you with the best possible online experience of our brand, to identify you as a returning visitor to our website, to analyse the behaviour of our website visitors, to monitor and analyse the performance, operations, and effectiveness of the platform, to enhance our communication and the structure of our website, and to be able to show you relevant information, including adverts, of our products and services, also on other websites.


Our legal basis to provide a safe and functioning website and services which you requested by your actions on the website, is our legitimate interest, as per Art. 6 (1) lit. f GDPR.

We rely instead on your given consent, as per Art. 6 (1) lit. a GDPR, for the access and storing of information on your device when visiting our website, and the subsequent processing of that data that allows us to analyse the performance of the behaviour of our users, personalise the services to the users and to build a profile of your interests and show you relevant adverts. You are asked for this consent by the cookie banner upon landing on our website.


A cookie is a small piece of data (text file) that a website, when visited by a user, asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. Third-party cookies are cookies from a domain different than the domain of the website you are visiting. Essential cookies enable core functionality such as security, verification of identity and network management. These cookies can’t be disabled. Marketing cookies are used to track advertising effectiveness to provide a more relevant service and deliver better ads to suit your interests. Functional cookies collect data to remember choices users make to improve and give a more personalised experience. Analytics cookies help us to understand how visitors interact with our website, discover errors and provide better overall analytics.

  • XSRF-TOKEN, used for security reasons, session cookie, essential cookie.

  • hs, used for security reasons, session cookie, essential cookie.

  • svSession cookie, used in connection with user login, persistent cookies (18 months), essential cookie.

  • SSR-caching, used to indicate the system from which the site was rendered, persistent cookies (1 minute), essential cookie.

  • _wixCIDX, used for system monitoring/debugging, persistent cookies (3 months), essential cookie.

  • _wix_browser_sess, used for system monitoring/debugging, session cookie, essential cookie.

  • consent-policy, used for cookie banner parameters, persistent cookies (12 months), essential cookie.

  • smSession, used to identify logged in site members, session cookie, essential cookie.

  • TS*, used for security and anti-fraud reasons, session cookie, essential cookie.

  • bSession, used for system effectiveness measurement, persistent cookies (30 minutes), essential cookie.

  • fedops.logger.X, used for stability/effectiveness measurement, persistent cookies (12 months), essential cookie.

  • wixLanguage, used on multilingual websites to save user language preference, persistent cookies (12 months), functional cookie.

3. How long we keep your data
Please refer to each cookie description above for their specific retention periods.


For your information, we use two different types of cookies: session cookies that are temporary and expire once you close your browser or when your session ends, and persistent cookies that remain on your hard drive until you or your browser erase them, depending on the cookie’s expiration date.

4. Who we share your personal data with
Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes and as described in the cookies’ description. We also share your personal data with processors, especially IT service providers. Your personal data may be transferred to a country outside the European Economic Area.


5. Your rights in relation to the data processing we perform
Because we respect your right to privacy, you can choose not to allow cookies which are not essential to make our website work. Blocking some categories may however impact your experience of the site and the services we are able to offer. You manage the setting using the cookie banner displayed.


Please remember that if you choose to disable cookies, certain sections of our sites may not work properly. Alternatively, you can manage cookies via your browser settings.

6. How to contact us
If you have any other questions regarding the subject matter of personal data protection, you can contact us at the following contact details:

Postal address: Black by Blue, Koriandergatan 46, 261 61 Landskrona, Sweden 
E-mail address:


7. Changes to our Privacy Notice
We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this privacy notice at any time. For this reason, we encourage you to refer to this privacy notice on an ongoing basis.

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